Business Analytics Course details

Course Objective

To provide the basic understanding of business analytics and implementation of tools and techniques to analyze the data minutely for performance enhancement in future prospects. The course has been designed with the aim to channelize the efforts of business professionals through efficient use of techniques in data analytics, for growth.

Learning Outcomes

After the successful completion of the program, you would be able to:

  • Understand the analysis process and techniques.
  • Exercise their hands on experience gained in data analysis.
  • Strategize and implement solid analytical skills gained.
  • Attain proficiency in statistical modelling.

Course Description

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Ronald Coase, a famous economist said “If you torture the data long enough, it will confess.”

This is the power of analysis. Learning tools without the necessary expertise to implement is like pushing against a wall. This Analytics course has been designed for entrepreneurs and IT professionals providing an insight into the very basics of business and data analytics comprising of six detailed modules of techniques, applications and case studies in different arrears in business.


Introduction to Analytics
  • What is Analytics?
  • Relevance in industry and need of the hour.
  • Use of Analytics in industries like Ecommerce, Finance, Banking, Insurance, Web and Marketing.
  • Different types of Tools Used - Excel, R, SAS, Hadoop.
Fundamentals of descriptive Statistics
  • Quantitative and Qualitative Data
  • Scales of measurement.
  • Data presentation – qualitative data.
  • Grouping and displaying categorical data to convey meaning.
  • Summary tables.
Data Analytics Using Excel
  • Introduction to Excel
  • Creating Charts and Graphics.
  • Analyzing Data with Excel.
  • Working with Formulas and Functions
Fundamentals of Statistics – Inferential Statistics
  • Sampling and hypotheses.
  • Statistical analysis.

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Course Extract

  Level Beginner / Intermediate
    Methodology Online / Offline
    Duration 48Hours / 12Weeks
  Pre-requisites None
  Batch size 10-15 students
  Classes On Weekdays / Weekends
  Certificate Yes

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