Business Analytics Course details

Course Objective

To provide the basic understanding of business analytics and implementation of tools and techniques to analyze the data minutely for performance enhancement in future prospects. The course has been designed with the aim to channelize the efforts of business professionals through efficient use of techniques in data analytics, for growth.

Learning Outcomes

After the successful completion of the program, you would be able to:

  • Understand the analysis process and techniques.
  • Exercise their hands on experience gained in data analysis.
  • Strategize and implement solid analytical skills gained.
  • Attain proficiency in statistical modelling.

Course Description

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Ronald Coase, a famous economist said “If you torture the data long enough, it will confess.”

This is the power of analysis. Learning tools without the necessary expertise to implement is like pushing against a wall. This Analytics course has been designed for entrepreneurs and IT professionals providing an insight into the very basics of business and data analytics comprising of six detailed modules of techniques, applications and case studies in different arrears in business.


Introduction to Text Mining
  • What is Text Mining?
  • Need for Text Mining
  • Text Mining Process
  • Text Mining Challenges
  • Text Mining Applications
  • Introduction to Text Mining Techniques
Using Text Mining Package in R
  • Introduction to Text Mining Package in R
  • Preprocessing the Data
  • Various Analyses using Term Document Matrix
  • Implementation in R
Regular Expressions
  • What is a Regular Expression?
  • Different Regular Expressions in R
  • Analysis Using Regular Expressions in R
Sentiment Analysis
  • What is Sentiment Analysis?
  • Sentiment Analysis Applications
  • Methodology
  • Machine Learning Classifications in R Implementations - Naive Bayes, SVM, Random Forest, Maximum Entropy
Topic Modelling
  • Introduction to Topic Modelling
  • Topic Modelling Types
  • Latent Dirichlet Allocation (LDA) Intuition and Math
  • LDA Analysis using R

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Course Extract

  Level Beginner
    Methodology Online / Offline / Self Learning
    Duration 18 hrs
    Price ₹ 9999 – offline
₹ 6999 - Online
₹ 3999 - Self Learning
  Pre-requisites None
  Batch size 10-15 students
  Classes On weekend / Sunday
  Certificate Yes
  Placement Assistance Yes

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